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False claims still blighting Indonesia’s functional food sector despite tighter rules

Misleading health claims are still rife in Indonesia despite tighter functional food rules, claims a new association set up to ‘professionalise the industry’.

TheRicebowl.Asia’s take: Product claims act more than selling a product. It should be scientifically proven and tells consumers about the product, allowing them to see what they are spending their money on and getting what they are looking for. False claims may lead to unwanted health effects.

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