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What is ‘Psycho Aesthetics’ and why are packaging product designers embracing it?

A new buzzword is in town and Ravi Sawhney, founder and president-CEO of RKS Design, is using it to describe designers who have made a product that has an emotional connection with consumers.

TheRicebowl.Asia’s Take: Great product design may play and important catalyst in influencing buying decision as it can connect with the consumer on a more personal level. As his book says, ‘’It’s not how you feel about the design of the product, but how iot makes you feel about yourself’’.

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