Label Claim for “Less Sugar” and “Reduced Sugar” in Malaysia

Question
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I understand that in making claim for “Less Sugar” or “Reduced Sugar”, the food must contain at least 25% lesser sugar than the original recipe. Furthermore, I also noticed there is another condition as follows:

“The minimum absolute difference in energy value or nutrient content must be equal to or more than the value required for claim as “low in” or “source of” as stipulated in Appendix 7 or 8 respectively”

Below is the example:

Sugar content of Jam A (old formulation): 12 g per 100 g as oppose to the Sugar content of Jam B (new formulation): 8 g per 100 g

Relative difference in sugar content: 12 g – 8 g = 4 g or 4/12 x 100% = 33%

Absolute difference in sugar content: 12 g – 8 g = 4 g. This amount is less than 5 g which is the criterion required for making a claim for “low sugar”

Decision: Jam B can’t make a claim such as “Jam B has 33% less sugar than the jam A”

Rationale: Although the relative difference in calcium content between Jam A and Jam B is more than 25%, the absolute different is less than 5g which does not meet the criterion for claim for “low sugar” (attached with the source and example for your reference.)

Could you please help me to better understand this condition and is there any market example for the above example?


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Thread Reply

  1. TheRiceBowl.asia
    September 8, 2016 at 12:39 pm

    According to Malaysia Guide to Nutrition Labelling and Claims, the comparative claims for Sugar Content and required for making such claims are as below:

    Comparative Claims for Sugar Content
    Type of claim Elaboration Conditions
    Reduced, less than, fewer, light and words of similar meaning may also be used A product that has a new formulation with lower or reduced nutrient level
    · The food being compared should be different versions of the same food or similar food.
    · The foods being compared should be clearly identified.
    · The full details of the comparison should be given (eg units, quantity).
    · The difference in amounts of the energy or nutrient content should be identified as a percentage, fraction or absolute amount.
    · Energy or nutrient content between compared foods must differ by at least 25%.
    · The minimum absolute difference in energy value or nutrient content must be equal to or more than the value required for claim as “low in” as stipulated in Appendix 7 respectively.

    Please refer to the attachment for Market Examples of products with “Less Sugar” claim.

    Reference:
    Food Safety and Quality Division of Ministry of Health. (2010). Malaysia Guide to Nutrition Labelling and Claims.


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