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Coke to offer supermilk; more protein, less sugar

Coca-cola is coming out with their own kind of ‘supermilk’ which is lactose free, has 50 percent more protein, 30 percent more calcium and 50 percent less sugar than regular milk! But here’s the catch, you might have to pay twice as much for it.

TheRiceBowl.Asia’s take: If marketed right, Coke could have a potential goldmine of a product on their hands but only if they can explain how their milk is ‘safely’ made. Knowing Coca-Cola’s strong marketing and publicity skills, they should have no problem doing so.


Read  full article at:
http://www.nst.com.my/node/71767

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