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Insect protein market has enthusiasm and sustainability – now it needs a business plan

The insect protein market has been relying on its youthful enthusiasm and faith in sustainability but it needs a solid business plan to move forward, says Invenire as it seeks crowdfunding for its edible insect roadmap.

TheRiceBowl.Asia’s take: This hasn’t been the first time insects have been brought up as the future of food. As a valid & sustainable source of protein, we all can see the potential but could you as a consumer see yourself consuming bugs as part of your diet? ‘Insect marketers’ will need a comprehensive marketing and education plan to change consumer mindsets.

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